Tribes, Seth Godin

Про идеи:

In a battle between two ideas, the best one doesn't necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.

Чему не учат в школе:

For seven, ten, or even fifteen years of school, you are required to not be curios. Over and over and over again, the curious are punished.

Про отпуск и работу:

Isn't it sad that we have a job where we spend two weeks avoiding the stuff we have to do fifty weeks a year?

Как опасно «еще не время»:

The largest enemy of change and leadership isn't a «no». It's a «not yet». Change almost never fails because it's too early. It almost always fails because it's too late.

Про хорошие презентации:

Быть харизматичным — это выбор, а не дар.

Лидеры не волнуются за авторство:

Real leaders don't care. If it's about your mission about spreading the faith, about seeing something happen, not only do you not care about credit, you actually want other people to take credit.

Во что люди верят:

People don't believe what you tell them.
They rarely believe what you show them
They often belive what their friends tell them.
They always believe what they tell themselves.
What leaders do: they give people stories they can tell themselves. Stories about the future and about change.

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